This week I will be discussing the forces and institution that help shape popular culture
Popular culture is the cultural activities or commercial products reflecting or aimed at the tastes of the general masses. After listening to Mrs. Basi’s explanation, I can say that there are two forces and two institutions responsible for each.
From a culturist view, high culture helps in shaping popular culture. High are a separated group of wealthy elite that place significance in appreciating classical art, music, and literature. The Elite theory is believed dearly by this group. Herein, because they hold economical wealth and policy-planning networks, they control the resources that the masses receive.
For example, our government leaders control the laws, budgets, and projects that are accepted by the elite. When the masses see the elite, there is the desire to want to behave like the elite. So the mass culture often emulates them.
The other institution is the media and the force they use is the Consumer culture, which is our pursuit of a materialistic lifestyle where we buy, buy, buy. The media uses advertisement to shape what the mass believe, wear, eat, visit, and drive.
The media is responsible for why you’d prefer oreo cookies to other kinds of cookie, or why you’d rather shop at Wal-Mart rather than target, or why you would hate Kim Kadashian and love Justin Bieber, or why you’d love a Burkin over every other hand bags.
I agree with what you said! I like your examples and last paragraph. It's so true.
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